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Philip kotler book6/19/2023 ![]() To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Learn how to create value through customer connections and engagement ![]() Kotler, Principles of Marketing, Global Edition, 18/E. Setting up MyLab Mastering for your course.Flexible Teaching Resources for English. ![]()
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